‘Just My Type: A Book about Fonts’ is a book by Simon Garfield that takes the reader on an interesting tour on the history and power of type fonts. Have you ever wondered how type fonts developed and the kind of power/effect different types of fonts have? If this question has sparked some curiosity in you, this informative work is just the thing for you.

The book explains how Gutenberg’s basic process of putting words in print had remained unchanged for many centuries. The process involved a punch made out of steel that has a mirror image of the letters that are intended for printing. The piece was then stuck into a piece of soft metal and molten metal was poured into this and you cold now get to type. It was inked and then pressed into paper. ‘Just My Type’ goes on to describe the various types of typography and fonts all the way to the first computer-based typesetting and to fonts and typesetting as we currently know them.

This masterpiece clearly brings out how each font has its own command language for communication and invoking feeling/emotion without face-to-face encounters.  The book has, for example, one explanation as to why different fonts bring out certain feelings or emotion. This is because there is a deep link between culture and font. The courier fonts, for instance, were made to resemble the old type-writer font that many people relate to governmental documents such as tax forms. Other fonts may be associated with comical content and so forth.

These associations are extremely difficult to eradicate and it is, therefore, quite important to carefully consider this in deciding font application. This book brings to the reader’s realization that the entire field of graphology brings out an instant assumption of the personality and character of the content it represents, which is what makes it a topic worthy of exploration. 

View Just My Type on Amazon

Most people don’t notice fonts, but they are part of everyone’s everyday life – whether it’s in the newspaper in the morning or the products that face us on supermarket shelves. This is a fascinating and very readable history and guide to the stuff that’s all around us, singing the praises of the elegant and functional Gill Sans while despairing at the ubiquity of the miserable Comic Sans. A fun and always edifying read, and set in the lovely Sabon.
Michael on Amazon