In the Paradox of Choice, author Barry Swartz explains how too much choice in our lives can make us unhappy and overwhelmed.

We always think that a varied choice is a good thing, that it gives us the freedom to have what we really want and this makes us feel good. Barry Swartz says this isn’t so. Whether you are buying a pair of jeans or a cup of coffee – too much choice can make you question your decisions and make you feel bad about yourself.

He explores the ways choice becomes a problem and how eliminating it can reduce stress and make us less anxious. The Paradox of Choice is a great read and one that will get you thinking, whether or not you agree with what the author says.

How could you eliminate choice in your products?

View The Paradox of Choice on Amazon

Barry Schwartz answers the question with analytical clarity and with supported research and makes a logical and compelling case concerning the unhappiness associated with to much choice.
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