Business owners all over the world crave the answer to one simple question: What are my users thinking? Tomer Sharon – Head of User Experience at WeWork in New York City – has just released Validating Product Ideas, a book focussed on teaching the required techniques to answer such questions.
Tomer, formerly a senior user experience researcher at Google Search, will show you new methods for understanding customers, gathering hidden insights and ultimately building amazing products. The book was published earlier this month but Tomer has been pushing content via his blog for some time. Here’s some of our favourite content, including a terrific interview with Gary Veynerchuk.
- Interview with Brad Feld on Empathy
- Validating Product Ideas on YouTube
- Interview with Gary Veynerchuk on Empathy
The book is available to purchase now for just $39, or $22 as an eBook. We suggest you follow Tomer on Twitter, where he tweets about UX, drums and WWE.