Creativity Inc is no ordinary book on creative leadership. This is a book on creative leadership written by nobody other than Ed Catmull. Who’s Ed Catmull? Only the bloody President of Pixar Animation Studios! Yes, the same Pixar that gave us movies such as; Toy Story, Finding Nemo, Monsters Inc, Inside Out and many more.
Forbes described this book as one of the half-dozen best books that have been written about creative business and creative leadership. Ever. That’s impressive.
The book is for managers looking to lead their employees to new heights, a guide for anyone who craves originality in their work, and the first-ever, all-access trip into the nucleus of Pixar Animation Studios. Discover how some of the most inspiring films in history are made.
When reading this, you can only stop and admire Catmull’s gifts as a leader. His style has both crafted and sustained an exceptionally creative culture. His account of Pixar’s ongoing success really demonstrates the importance of investing in both creative analysis and dynamic complexity.